I am thrilled to be introducing the BeeLine Home collection, a dream I have had for a very long time. Every room needs the basics but what really makes a space come alive is the addition of a fabulous unexpected piece that instantly adds character. Tracking down those unique pieces is one of the most exciting yet challenging parts of my job. It takes a keen eye, lots of time, and deep pockets. Now with BeeLine Home I have created a collection that is stylish, versatile and well priced. It’s a fabulous eclectic mix and I hope you will approach it with confidence. There is no right or wrong way to use the pieces, they work alone or together, or can be combined with your existing furniture.
The idea of BeeLine has been buzzing in my head for at least 5 years and I seriously began working on it 4 years ago. We have done everything from scratch ourselves with the help of a very small talented team. Maybe I am a bit of a control freak, but rather than licensing my name to a big company, I wanted to manage the creative development myself and be absolutely sure that the product reflects my standards. Some have said I am brave, especially in these volatile times. I certainly have logged a lot of miles and lost a lot of sleep but I am so proud of the results. I am also proud to have partnered with some of the most exciting and well respected design shops across the country who will be selling the line.
So have fun with it. We do every day! Just remember, collection 2009 is only going to be available for one year. So make a beeline for BeeLine!
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